This is a question that of course any business and company seeks to address. What makes you unique? What differentiates you?
What other unique things do you offer?
Specifically or Technically we offer 4 Real Life Tangible Items that sets us apart– the Lightning Photo Booth, The Ultimate Games Master, Special Event Choreography – for weddings, mitzvahs, and corporate events and the much admired and appreciated LSNY Schedule of Entertainment & Run of Party that has been touted by event industry folks as one of the most welcomed, easy to follow, comprehensive. client-championed schedules.
What we offer to our clients and their guests that differentiates us probably more than anything is what we call Authentic JOY .
There are hundreds and easily thousands of companies doing mitzvahs, weddings, and private event entertainment in our treasured NYC metro area.
Like in any industry there are some that are simply not very good. Some that aspire to be great and are work hard, but need some time. And some are quite good at their job, even considered great and consistent with their performances.
And then there are handfuls like in any industry that just stand out. These companies rise above. You’ve seen it. You recognize it. These are the elite artists.
Before Cirque du Soleil there was just the circus. Some great ones. Some fun ones. But Cirque brought a artistry, passion and heart to their acts that I personally never saw before. It wasn’t just that they could do crazy neat new things. They want to completely grab us and mesmerize us. They want to leave an indelible impression.
And that they do. With exquisite direction they become elite artists. They definitely grabbed me and apparently millions of others that as well.
Blue Man Group did the same thing. Took music and innovated it into interactive performance. This was particular thrilling for me because I worked and hung out with those 3 guys back in our humble struggling days as catering waiters in NYC.
Elite, when it comes to mitzvahs, weddings and special event entertainment, isn’t so much about music, energy and spectacle, and the next great lighting or decor piece of awesomeness, because most companies can supply that. Those are tools we use.
In the end, it’s how they are used and the people that make the impact that lasts.
An artist for me is someone who reaches through to people with their passion and talent…Touches them in a place that they always remember that experience and would always enjoy having it again. Why millions of recordings are sold.
To be an Elite Artist in special event entertainment such as mitzvahs, weddings and corporate events in my opinion, comes down to the desire, ability, skill, direction, spirit to reach through and connect people to the best part of themselves.
If you watch DJ companies videos to do your research , you may have noticed it’s either a musical montage or if they show raw video (unedited) you’ll see MCs and performers going all OUT. There’s a high energy push and if you listen you might notice a monotone voice that DRIVES and urges the guests to Go.
Sometimes it feels like a powerful machine driving… “C’MON!” often being a one word sentence like a whip. It’s a high energy party agenda and that’s where they’re going – push down the accelerator.
I’m all for high energy exhilarating parties, we all want that. The key word is exhilarating. Do you just go with it or do you feel hesitant? How do we get to the good feeling places?
In many of the videos it can often feel like there is just a piece missing from the whole. You may not be able to put your finger on it. I think of it as the Why. Why are we doing this? As I’m watching I am asking do I feel compelled to want to ENJOY myself by the MC.
Remembering the WHY.
Sometimes if you look at the guests, not the entertainment, it tells a different story. You see people not quite matching the energy of the performers, or disengaged, even sometimes looking dazed or confused. I just watched one today and the Bat Mitzvah girl herself was literally physically wincing at the MC’s commands. He was doing his thing barking out motivation and he completely lost her. Finally he caught on after about 4 winces and took her hand trying to calm her down, which was a good move on his part.
That’s a company pushing the mission of “Party” at all costs, instead of FEELING the Party and engaging in the celebration.
This what I would call disconnection is a distinctive difference between the Elite Artist and the performer. They can still be very good at what they do, they just maybe miss the artistic awareness, experience, wisdom or care to be completely in tune with their crowd, and uplift them in a more natural joyful way.
We don’t demand it. We attract it.
And that’s where LSNY has created a distinction. A great artist in special events is attuned and listening to his audience as he plays. I’m incredibly proud of our performers 
because it’s been the soul of what we do. We really get that distinction.
They love that we get to do this. It FEELS better to everyone particularly the guests. The exhilaration comes because everyone is free to experience it.
We start with appreciation and offer an invitation to join in with us. From the very beginning in 1991 we brought in the greatest genuine artists we could and dedicated our performance toward raising spirits. We’re not just having a party we ’re celebrating your life. To be able to do this as a career is incredible to say the least. To be able to do it well comes down to direction, artistry and care of our people.
Music, lighting, dancers, video, decor, entertainers all create the spark, interest and excitement, but to be TRULY compelling like the Elite Artists one has to take off the automatic cruise control and be fully present and open with your heart. This melts away any of the unwanted stuff and just leaves all the good stuff.
There are some 
groups that are completely ready to go wild at the start and will thrive on high energy. There are others that are maybe a bit more reserved, that need some wooing, kindness, appreciation, and warming up to get there.
If a company can be present, recognize and start with that and take them from wherever the guests are to the peak of excitement without MAKING or COERCING them to go there, then the energy in that room is fully true, ALIVE and extraordinary. It pulsates. It FEELS different. Fresher. Lighter. More Joyful. When this happens the company has positively raised the group’s energy and spirit.
This is what the Elite Artists in our industry are able to give to their clients.
This is what we have aspired to, elevated to and committed ourselves to giving our clients on every event we do. LSNY Events has worked very hard to make it look so effortless.
So in addition to the 4 very real tangible differences the Lightning Photo Booth, The Ultimate Games Master, and Client Choreography, and the highly touted LSNY Schedule of Entertainment and Run of Party our clients receive the nuance, talent, and ability of our artists to rise to another level while providing all the beautiful innovative and lighting, video screens, amusements, fun choreography and delightful extras.
For more information on this or any other entertainment topic please feel free to add a comment, or call me.
Here’s to your greatest celebrations
Michael Sage Schindler
Happy New Year to all our families, friends, special clients and companies.
2011 which was by all accounts from many was a challenging year, brought with it some very memorable moments.
We recently received this beautiful picture of Lori and Tony from their August wedding.
It brought back some fond memories of wonderful weddings over the last few years. Many of them coming from wedding we’ve done years ago.
The mitzvahs and coroporate events, holiday parties were a blast. Our final holiday party of the year for Madison Physical Therapy & Occupational Therapy at Mama Rao’s. Sal the man in charge at Mama Rao’s is a fantastic gentleman and really looks to make it a festive fun time for his guests.
turned out to be beyond even my expectations. They went with an original idea to have the Ultimate Games Master for 4 hours. Nearly every employee and their guests participated in the challenges (additional video here). There was something for everyone.
You can really see the versatility of the Games Masters when it works so well for both adults and kids. It was our second year at the NYU School of Medicine Holiday Brunch in Manhattan with the Ultimate Games Master Team.
More than 250 kids of all ages, with their parents. This year we added Simon Says, and a little dance party toward the end, with our tradional interactive games. The great thing about this event headed by the infinitely organized and amazing Brad McFarland of NYUMC is that he makes sure everyone has something to enjoy, eat, engage with and be entertained by. 
The introduction of the coolest new photo booth, the Lightning Photo Booth added to the fun late in the year. It was featured in the MitzvahMarket.com new finds for December which has introduced LSNY to a whole new range of clients.
We’re looking forward to 2012 with some cool new offerings we unveiled at the December parties.
The elegant new video screens and white stages.
Our super MCs Yarnell and Brian Smooth being requested for more events, and reintroducing Mitzvah Branding for our clients to help them create even the most personalized parites that makes them unique and memorable.
If you have an upcoming occasion give us a call so we can show you what’s new for 2012. Call us at 917 204-9690.
Here’s to a fantastic 2012.
Michael Sage Schindler
The Lightning Photo Booth - the only one of it’s kind in the NY Metro Area created a brand new winter holiday theme.
We used these at a few of our holiday parties and included it in our Themes for our December parties.
The backgrounds are lush and vibrant.
The pictures with the guests are beautiful, they get mighty cheery. See below.
Planners to Sales Managers to clients and their guests are raving about these photos. Call us today for more information – 201 475-5769
The New LSNY Events Screen looked amazing with Marin's name animated in lights
The afternoon was sparkling from the very beginning. The Jumeirah Essex House Ballroom was bedazzled inLavender which was Marin’s theme color of the day.
The 72″ rear projected Screens displayed projected screens had Congratulations Marin elegantly displayed and the anticipation of monumental day lingered in the air as friends and family begun tricking in.
Later live photos, cool animations and the montage of Marin through her life were featured as the party went on.
The Ultimate Games Master Skills and Games started off the afternoon for the kids, in the main ballroom while the adults mingled in the Petite Salon. But we found many adults were interested in hanging in the “fun” room and trying out the Woggler, and Baseball Toss games.
The Lightning Photo Booth was a big hit all afternoon long as both kids and adults came over to pick through the Green Screen Themes and signed the Photo Album for Marin.
Oe of the Many fun photos taken with the Lightning Photo Booth. This was the NYC Theme - 1 of 4 themes for the day.
Family and Friends perform the Bottle Dance from Fiddler - A Thrilling Surprise
